Examples of good mission and screener design

Once you've gotten to know dscout's 5 mission types, you can use a template to help write your own. For each mission, the number of minimum entries you ask participants to complete is the number of times you're asking them to go through and answer the series of up-to-10 questions you've written.

Example missions

Because screeners vary so much from project to project, there are no templates to choose from. However, you can take a look at the following example to get an idea what an effective screener can look like.

Example screener


Moments mission: online dating

Have participants show you recurring experiences as they happen.

Process mission: buying a car

Have participants show you each meaningful step in a process.

Inventory mission: camping gear

Have participants show you all the things they use, like or own associated with a topic.

Reflection mission: teens in 2015

Have participants explain their preferences and show you how they feel about memories, choices, or motivating factors.

Ideation mission: your perfect Oreo

Have participants make suggestions and show you new ideas.

Example screener: magical shopping

Good screeners are effective at qualifying participants AND fun for scouts to complete. The teaser should clearly explain what's required of participants, and what kind of reward they can expect.

Screener design best practices:

  • Begin with knockout questions to disqualify those who wouldn't be a good fit.
  • Use mostly close-end questions, but include 1 or 2 open-ends to capture how well scouts express themselves in writing.
  • Focus your video or picture prompt on the most critical aspect of your project.
  • Ask at least 7 questions but no more than 15 (not including the 5 auto-populated demographic questions.)
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